We believe that people prefer a minimal interface when using digital applications. The less people have to think, the better. So we develop solutions that require as little interaction as possible. And the remaining interactions are as user-friendly as possible.
PlayCo specialises in optimising user-friendliness for digital applications. We design interfaces for all screens using a tried and tested method:
We identify the top tasks for the application. What should users be able to do in the app?
We create an interactive prototype of the application and work with the development team to refine it until it is ready for development.
We test the user-friendliness of the prototypes with real users.
We translate the visual brand identity into a digital style guide and apply the design guidelines to the application screens.
We want everyone who works for and with PlayCo to have time for themselves. For some, that means friends and family, for others it's a trip round the world or working in the garden.
PlayCo only releases work that we are proud of. After all, only the best is good enough for our clients and their users.
At PlayCo, we always refer to ‘we’ and ‘us’. Every design, every insight, every idea is the result of the interaction and the diversity in our team.
We try to speak the language of our users as much as possible. If we can't explain it in plain language, we won't be able to design it simply.
We have already worked on projects for Belfius, Lampiris, Medialaan (Stievie), Truvo, Studio Brussel, Sanoma, Delen Private Bank, My Micro Invest, Horecafocus, Zembro, Cubigo, Medbook and others.